Marketing BTEC Diploma Level 3
Our full-time study programmes are designed to maximise your career prospects and widen your options for further or higher study.
This course has been designed to introduce you to the exciting work of Marketing and Business. You will study the importance of this function in the business chain and investigate a host of new and emerging employment opportunities as Marketing is the gateway to customer communication.
As part of the programme you will investigate marketing practices and create new business ideas, as well as develop essential marketing, business and professional skills that employers are demanding. Work experience is also an integral part of our study programmes, enabling you to gain essential exposure to the world of work.
This course has been designed to introduce you to the exciting work of Marketing and Business. You will study the importance of this function in the business chain and investigate a host of new and emerging employment opportunities as Marketing is the gateway to customer communication.
As part of the programme you will investigate marketing practices and create new business ideas, as well as develop essential marketing, business and professional skills that employers are demanding. Work experience is also an integral part of our study programmes, enabling you to gain essential exposure to the world of work.
Course Information
Course Type:
16-18
Study Mode:
Full Time
Qualification:
Location:
Deane Road Campus
Course Code:
BA400-YP01
Course Length:
36
Start Date:
September 2026
Subject Area:
SERVICE INDUSTRIES
Overview
Our full-time study programmes are designed to maximise your career prospects and widen your options for further or higher study.
This course has been designed to introduce you to the exciting work of Marketing and Business. You will study the importance of this function in the business chain and investigate a host of new and emerging employment opportunities as Marketing is the gateway to customer communication.
As part of the programme you will investigate marketing practices and create new business ideas, as well as develop essential marketing, business and professional skills that employers are demanding. Work experience is also an integral part of our study programmes, enabling you to gain essential exposure to the world of work.
This course has been designed to introduce you to the exciting work of Marketing and Business. You will study the importance of this function in the business chain and investigate a host of new and emerging employment opportunities as Marketing is the gateway to customer communication.
As part of the programme you will investigate marketing practices and create new business ideas, as well as develop essential marketing, business and professional skills that employers are demanding. Work experience is also an integral part of our study programmes, enabling you to gain essential exposure to the world of work.
What You'll Learn
This course has been designed to cover all aspects of the marketing function. The course is delivered over two years. In Year One you will study for your Extended Certificate in Marketing and cover the following units:
• Careers in Marketing
• Principles of Marketing
• Customer Communication
On successful completion of the first year you will progress on to the full Diploma programme, equivalent to two A-Levels and study units including:
• Branding Products and Services
• Applying Digital Marketing
• Market Research for a Start Up Business
• Generating Customer Loyalty If required for your chosen career or HE course, you may wish to study English & maths to Level 3.
Elements of study
Your programme consists of the following elements:
• Study of your chosen vocational subject - 50% of your programme
• Employability skills, such as punctuality, attendance, communication and team work
• Work experience or an Industry Placement, giving you a taste of working life
• Tutorial and personal development, such as healthy living, volunteering and citizenship skill
• Careers in Marketing
• Principles of Marketing
• Customer Communication
On successful completion of the first year you will progress on to the full Diploma programme, equivalent to two A-Levels and study units including:
• Branding Products and Services
• Applying Digital Marketing
• Market Research for a Start Up Business
• Generating Customer Loyalty If required for your chosen career or HE course, you may wish to study English & maths to Level 3.
Elements of study
Your programme consists of the following elements:
• Study of your chosen vocational subject - 50% of your programme
• Employability skills, such as punctuality, attendance, communication and team work
• Work experience or an Industry Placement, giving you a taste of working life
• Tutorial and personal development, such as healthy living, volunteering and citizenship skill
How Will I Be Assessed?
For each unit you will complete a number of assignments and activities. These will include a mixture of:
• Presentations
• Observations
• Written reports
• Professional discussions
• Group assessments
• Practical activities
• One computer based assessment
• Presentations
• Observations
• Written reports
• Professional discussions
• Group assessments
• Practical activities
• One computer based assessment
Entry Requirements
- A minimum of 4 GCSEs, graded 9-4, including English or Maths
Future Opportunities
Alongside your studies, you’ll have a unique opportunity to be part of the University of Bolton’s EXCEED programme.
This will give you a range of additional skills and experiences, and includes masterclasses; university visits; access to industry experts; and mentoring and support with your university application, perfect for that next step into Higher Education.
After you have completed the course you could progress on to a Higher Education course at College or university, or explore the possibility of doing a Higher Apprenticeship (Level 4).
Check out opportunities at the University of Bolton by visiting www.bolton.ac.uk
Following further study you could work as:
• A Marketing Executive, where you can earn between £26,000 and £33,000 a year, depending on experience
• A Digital Marketer, earning between £23,000 and £31,000 per year
• A Creative Director earning between £40,000 and £80,000
This will give you a range of additional skills and experiences, and includes masterclasses; university visits; access to industry experts; and mentoring and support with your university application, perfect for that next step into Higher Education.
After you have completed the course you could progress on to a Higher Education course at College or university, or explore the possibility of doing a Higher Apprenticeship (Level 4).
Check out opportunities at the University of Bolton by visiting www.bolton.ac.uk
Following further study you could work as:
• A Marketing Executive, where you can earn between £26,000 and £33,000 a year, depending on experience
• A Digital Marketer, earning between £23,000 and £31,000 per year
• A Creative Director earning between £40,000 and £80,000
How to Apply?
Click the ‘Apply’ button on this page.
You’ll be asked to set up a Learner Hub account so that you can track your application.
If you have any difficulties setting up your Learner Hub account, please email admissions@boltoncc.ac.uk
You’ll be asked to set up a Learner Hub account so that you can track your application.
If you have any difficulties setting up your Learner Hub account, please email admissions@boltoncc.ac.uk
Open Events
Open Events are your chance to experience Bolton College first-hand.
Register for one of the events below to chat to tutors, explore our facilities, and find out more about our amazing courses.
Visit boltoncollege.ac.uk/events to find an event and register.
Register for one of the events below to chat to tutors, explore our facilities, and find out more about our amazing courses.
- Wednesday 15th October 2025, 5pm-7pm
- Tuesday 18th November 2025, 5pm-7pm
- Monday 15th December 2025, 5pm-7pm
- Wednesday 9th February 2026, 5pm-7pm
- Thursday 12th March 2026, 5pm-7pm
- Tuesday 12th May 2026, 5pm-7pm
- Thursday 18th June 2026, 5pm-7pm
- Walk In Day, Thursday 2nd July 2026, 9am-4pm
Visit boltoncollege.ac.uk/events to find an event and register.
Enrichment
Sitting a job interview, writing a personal statement, applying for university - taking part in our enrichment programme will give you a CV to wow in all of these situations! You’ll benefit from departmental and cross-college enrichment with:
As well as giving you essential professional and technical skills, you’ll demonstrate that you’re a successful and well-rounded person, helping you to make a lasting impression.
We want you to have fun, so we also have plenty of leisure and sporting activities for you to enjoy, improving your health and wellbeing
- Inspiring trips and experiences
- Meetings with industry experts
- Visits to leading companies in your sector
As well as giving you essential professional and technical skills, you’ll demonstrate that you’re a successful and well-rounded person, helping you to make a lasting impression.
We want you to have fun, so we also have plenty of leisure and sporting activities for you to enjoy, improving your health and wellbeing
Why Choose Us?
We’re an elite College, and part of the University of Bolton Group, offering you a gateway to all of Greater Manchester’s vast range of fantastic opportunities for specialist careers, university degree courses and higher Apprenticeships.
We’ll reward your achievements with trips to The Anderton Outdoor Activity Centre and the opportunity to apply for the prestigious Duke of Edinburgh Award.
Our £75 million campus offers a refurbished fitness suite and sports hall; Apple Mac suites; libraries, a lecture theatre; hair and beauty salon; and a restaurant, café and canteen.
You’ll also enjoy a wide range of events, including showcases, enterprise activities and cultural celebrations.
You may qualify for a college bursary or financial support from Leverhulme Trade Charities Trust (LTCT), access more information here: LTCT Financial Support
We’ll reward your achievements with trips to The Anderton Outdoor Activity Centre and the opportunity to apply for the prestigious Duke of Edinburgh Award.
Our £75 million campus offers a refurbished fitness suite and sports hall; Apple Mac suites; libraries, a lecture theatre; hair and beauty salon; and a restaurant, café and canteen.
You’ll also enjoy a wide range of events, including showcases, enterprise activities and cultural celebrations.
You may qualify for a college bursary or financial support from Leverhulme Trade Charities Trust (LTCT), access more information here: LTCT Financial Support
English and maths classes - for adults and young people who want that grade or confidence boost.
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